In this episode, Don interviews Rick Burnett! He is the CEO of LaneAxis, the freight industry’s first shipper to carrier direct network, eliminating the need for costly and inefficient freight brokers. This ushers in a new era of trust, transparency, and efficiency in the freight trucking industry.
Rick expounds on the challenges of a freight industry that was “…badly broken, very inefficient, and one of the weak links in the supply chain…”, and how LaneAxis was created to address these issues. He also talks about the challenges of knowing how to choose your company’s marketing strategy, with all the options out there.
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About My Company Story
A Podcast for business owners by business owners. Each episode will explore the challenges business owners face and how they’ve overcome them.