In this episode, Don interviews Trevor Testwuide! Trevor is the CEO of Measured, helping marketers understand the incrementality of paid media to inform cross-channel media investment decisions. Measured is a portfolio management tool for marketers powered by incrementality measurement.
Trevor and Don dive into the specifics of how Measured helps companies and why now more than ever digital strategies count. They talk about the nature of businesses having to quickly pivot completely away from brick and mortar and lean on online digital resources. Trevor discusses being a leader to both your employees and your clients in these times of uncertainty: “Right now we need to be the roadmap to guide them.”
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A Podcast for business owners by business owners. Each Episode will explore the challenges business owners face and how they’ve overcome them.