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Mike White, CEO of Lively Worldwide

In this episode, Don interviews Mike White! Mike is the CEO of Lively Worldwide. Lively is a creative agency specializing in live marketing; integrating content, digital, and event production. Mike has built a future-focused agency that connects brands with their clients through live experiences.

Mike wants brands to realize that the world is changing and physical/digital experiences are what’s important to consumers. His agency builds live experiences based on three key factors: how their audience consumes media, their brand story, and their business product. Mike says that being creative and leveraging entrepreneurial skills are the best way to approach any sort of challenge.

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A Podcast for business owners by business owners. Each Episode will explore the challenges business owners face and how they’ve overcome them.

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